KEY BENEFITS:

   * Helps build strong bones*
   * Provides 500 mg of calcium per day (non-dairy equivalent to a seven-ounce serving of milk)
   * Provides a complete, balanced and highly absorbable blend of eight minerals, four vitamins and three supporting herbal extracts for bone health*
   * Excellent source of vitamins C, D, K and B-6
   * Excellent source of calcium, magnesium, zinc and manganese
   * Helps prevent osteoporosis†
   * Contains chelated amino acid-bound minerals for better absorption*

IS THIS YOU?

   * Someone concerned about your bone health
   * Someone who wants to increase your daily calcium and magnesium intake with high mineral absorption
   * Someone who wants a comprehensive solution for strengthening your bones and teeth

THE ISSUE:
The average American doesn’t get enough calcium and magnesium in his or her diet. Without adequate nutrition, your body may start to remove calcium and other important minerals from your bones, which are the body’s storehouse for these important minerals. Inadequate calcium intake can lead to low peak bone mass, known as one of the many factors in the development of osteoporosis and bone fractures.

Nutrition, lifestyle factors such as exercise and other healthy habits, genes and hormones all play a role in determining an individual’s peak bone mass. Peak bone mass is the greatest level of bone density an individual can achieve, and it is typically attained by the time an individual reaches his or her late teens or early 20s.

The stronger the skeletal system is at this time in life, the better one is able to deal with daily stresses and other changes to bone that occur with aging (Bone Health and Osteoporosis: A Report of the Surgeon General, Ch.2: The Basics of Bone in Health and Disease. Published October 14, 2004). In addition, recent studies have demonstrated that bone loss is associated with weight loss. Increasing calcium intake appears to be beneficial in decreasing bone loss associated with weight loss (NIH, National Resource Center).

Contrary to popular belief, studies show that the average American, regardless of gender or age, needs increased calcium consumption. Only about 30% of the dietary intake of calcium is actually absorbed by the body (Institute of Medicine 1997). For teens, adequate calcium is crucial for strong bones. The stronger your bones are during development, the better the body can cope with stresses and changes over time. Only about 1 in 10 girls and 1 in 4 boys between the ages of 9 and 17 get enough calcium in their diet. One contributing factor may be the fact that one of every two teenagers drinks no milk at all. In fact, the average calcium intake for teenaged females is only about half the recommended amount. Reduced calcium absorption is acute in older persons because their intestines are less responsive to the action of vitamin D. Furthermore, the production of hydrochloric acid, which is important for optimal absorption of calcium and other minerals, decreases with age. Poor absorption of calcium can be overcome by increasing overall calcium intake and maintaining adequate levels of vitamin D (Surgeon General’s Report on Bone Health and Osteoporosis, October 14, 2004).

Bones and teeth need far more than just calcium and other minerals to stay strong and healthy. They need a balanced array of minerals including magnesium, manganese, zinc, copper, boron, silicon and potassium plus vitamins C, D, and K. Studies show chelated minerals (minerals bonded to amino acids) such as those available in Calcium Plus are generally more bioavailable and more easily absorbed than other mineral forms.

THE SOLUTION: Calcium Plus
Calcium Plus is an incredibly effective way to ensure you receive enough calcium so your bones and teeth stay strong and healthy.* Calcium Plus delivers two types of highly absorbable calcium, combined with other minerals, vitamins and botanicals. Giving your body the proper nutrition for strong bones and teeth is your first defense against osteoporosis.*†

When taken as directed, Calcium Plus provides 500 mg of calcium each day. For the average American, that means calcium consumption is increased from approximately half of the recommended value to 100% or more, achieving the nutritional support your bones and teeth need to remain healthy.* Calcium Plus supplement is also a beneficial addition to any weight-management program.*

Calcium Plus supplement is not simply a calcium product, but a complete, balanced, highly-absorbable blend of eight minerals, four vitamins and three supporting herbal extracts that contribute to bone health.* Whereas many products on the market offer only calcium, Calcium Plus offers a synergistic blend of nutrients to give your bones what they need to work best.* Because Calcium Plus is an excellent source of magnesium, zinc and manganese, your bones receive comprehensive support.* Calcium Plus also contains the right amount of vitamin D so that you receive optimal absorption of the calcium you consume.* Calcium Plus stands out from the competition with its chelated minerals providing enhanced absorption to give your body the optimal results.* †Adequate calcium intake as part of a healthy diet and regular exercise helps maintain good bone health to prevent osteoporosis.

60 Servings Per Bottle

Key Ingredients: Calcium, vitamin D, magnesium, copper, boron, potassium, zinc, vitamin C, vitamin K, silicon, manganese